{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"149: Someone else's thinking running through your own brain","description":"

A quick request: we're running our own method on ourselves, and we want to speak with marketing leaders: marketing directors, VPs of marketing, CMOs, and anyone else who's trying to position or launch a new business line. No selling, just a listening tour! Participants usually find the conversation somewhere between enjoyable and cathartic. If you know someone, please take 2 mins and introduce us: tentacles@crownandreach.com – or share this episode :D


----


Your new product or service is nearly working. But it's not quite there and you need to know WHY. So you do the responsible thing: user research. And everyone tells you the same two things: \"it's not differentiated enough\" and \"have you considered adding more colours?\"


Everyone's right that something's wrong, but everyone's wrong about why. So now what?


Recorded on a windy Bournemouth beach (with a windy baby asleep between us), this one's a debrief from a workshop we ran with a client. We walk from the classic usability-research dead end to the full mechanics of a Pitch Provocations sprint, including a new element of the sprint that we'll definitely be using again.


Incluuuding:



This is for anyone whose product or service is stuck at \"nearly there\", especially if you're frustrated that your research keeps telling you it's broken but not what to do about that.


Find out more about us and our work at crownandreach.com


References



","author_name":"Tom Kerwin"}