What do you do if Strategy Doesn't Exist?
Tom and Corissa have built a strategy consultancy and they're here to tell you that strategy doesn't exist.
At least, not in the way everyone sells it — and probably not in the way you've been trying to do it.
This one was sparked by a recent episode from friends-of-Tentacles Kyle and Jen on Notes from the Swamp. We start with domino rallies and end up somewhere genuinely uncomfortable: what if the thing you're planning isn't real, the thing that worked was partly luck, and everyone who sells strategy is either in on the joke or still under the spell?
For anyone who's ever suspected that \"strategy\" is a collective polite fiction and is curious about what to do with that suspicion.