{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68357ec21b846c88bdcd7480/69491b2ae2b7985fa2237c0a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"128: Chalk, plasticine, and the art of experimenting when broke","description":"<p>You've been told you must transform your business with AI. But you have no budget for consultants, no runway for experiments, and absolutely no permission to fail.</p><p><br></p><p>So... what now?</p><p><br></p><p>This is the impossible bind facing many executives right now. And spoiler: trying to brute-force it is exactly how you end up as the expendable experiment in someone else's portfolio.</p><p><br></p><p>Drawing lessons from electricity infrastructure booms, a hapless lettuce entrepreneur, Tom Chi's plasticine prototypes, and our own white-knuckle cash crisis earlier this year, we explore what actually works when resources are scarce, pressure is high, and the path forward is genuinely uncertain.</p><p><br></p><p>Including-but-not-limited-to:</p><p><br></p><ul><li>Complexity of abundance vs complexity of scarcity: why portfolio strategies collapse when you run out of eggs to put in baskets</li><li>The electricity/steam substrate shift: why you can't just \"add AI\" to your existing factory layout and expect magic</li><li>Why some execs are being set up as expendable experiments in someone else's portfolio ... and how to spot if you're one of them</li><li>Our own near-death cash flow moment, and why we didn't buy any of the blueprints that promised us a solution</li><li>Watchful waiting: the counterintuitive move that actually worked when all we wanted to do was panic</li><li>Why the lettuce man was right but early, which is functionally the same as being wrong</li><li>Tom Chi and the art of radical cheapness: testing Google Glass with plasticine, wire, and half a day</li><li>The oblique AI productivity hack where you get productivity ... but not by trying to be productive</li><li>How to make experiments so cheap that you can afford to throw most of them away</li><li>Testing your core assumptions vs your peripheral ones—why people protect their existential beliefs</li><li>The dangerous middle ground: trying to get early adopter benefits without an early adopter resource cushion</li><li>Why substrate change happens through billions of individual choices, not top-down mandates</li><li>JP Castlin's bind: when your assumptions don't match reality, you can try to change your assumptions or you can try to change reality. Choose wisely.</li></ul><p><br></p><p>\"If you're really at the point where you've got no resources left, you have to focus on survival first. You can't do transformation when you're in survival mode.\"</p><p><br></p><p>References:</p><p><br></p><ul><li><em>East of Eden</em> by John Steinbeck (the lettuce carriage story)</li><li><em>Shape Up</em> by Ryan Singer / Basecamp (fat marker sketches)</li><li>Dave Snowden - Cynefin framework <a href=\"https://cynefin.io/wiki/Cynefin\" rel=\"noopener noreferrer\" target=\"_blank\">https://cynefin.io/wiki/Cynefin</a></li><li>Imre Lakatos - philosopher (research programs: core vs peripheral assumptions)</li><li>JP Castlin <a href=\"https://strategyinpraxis.substack.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://strategyinpraxis.substack.com</a></li><li>Tom Chi - Google Glass rapid prototyping <a href=\"https://youtu.be/d5_h1VuwD6g\" rel=\"noopener noreferrer\" target=\"_blank\">https://youtu.be/d5_h1VuwD6g</a></li><li>Rob Snyder - PULL framework, AI note-taker example <a href=\"https://howtogrow.substack.com/p/nobody-wants-ai\" rel=\"noopener noreferrer\" target=\"_blank\">https://howtogrow.substack.com/p/nobody-wants-ai</a></li><li>John Cutler &amp; Tom's article about leading in ambiguity <a href=\"https://cutlefish.substack.com/p/tbm-274-how-capable-leaders-navigate\" rel=\"noopener noreferrer\" target=\"_blank\">https://cutlefish.substack.com/p/tbm-274-how-capable-leaders-navigate</a></li><li>Uncertainty bubbles / The Double Game (deliberate vs emergent strategy) </li><li>Opportunity Method Format (OMF) <a href=\"https://shows.acast.com/triggerstrategy/episodes/052-omf-opportunity-method-format\" rel=\"noopener noreferrer\" target=\"_blank\">https://shows.acast.com/triggerstrategy/episodes/052-omf-opportunity-method-format</a></li><li>Multiverse Mapping <a href=\"https://multiversemapping.com\" rel=\"noopener noreferrer\" target=\"_blank\">https://multiversemapping.com</a></li><li>4U framework: Unpack, Undergo, Unfold - <a href=\"https://crownandreach.com/#resources\" rel=\"noopener noreferrer\" target=\"_blank\">https://crownandreach.com/#resources</a></li><li><em>Obliquity</em> by John Kay</li><li><em>The Founder</em> (McDonald's kitchen scene) <a href=\"https://youtu.be/F-7cjdtrQ9Y\" rel=\"noopener noreferrer\" target=\"_blank\">https://youtu.be/F-7cjdtrQ9Y</a></li><li>Minority Report (gesture interface scenes)</li><li>Episode on Founder Mode / Brat Summer <a href=\"https://shows.acast.com/triggerstrategy/episodes/073-brat-summer-for-billionaires\" rel=\"noopener noreferrer\" target=\"_blank\">https://shows.acast.com/triggerstrategy/episodes/073-brat-summer-for-billionaires</a></li><li>Episodes 007-009: Pitch Provocations: <a href=\"https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9326\" rel=\"noopener noreferrer\" target=\"_blank\">https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9326</a></li></ul><p><br></p>","author_name":"Tom Kerwin"}