{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68357ec21b846c88bdcd7480/68e3eec0f1cd71bd13b456a5?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"125: Peak uncertainty and the pickle jar","description":"<p>Q. When do teams want certainty the most? </p><p>A. Exactly when it's least available!</p><p><br></p><p>Not a joke. Just true. This time we look at the patterns of peak uncertainty: those make-or-break moments when an organisation desperately wants a clear plan but is operating in conditions where rigid plans are most likely to fail.</p><p><br></p><p>We bang on about our Go to Market Sprint offering and the uncertainty-native methods behind it, especially Pitch Provocations. The fun of being deliberately wrong to discover what might actually be right.</p><p><br></p><p>Including-but-not-limited-to:</p><p><br></p><ul><li>The peak uncertainty paradox: why the moment you most want a clear plan is when plans work least</li><li>Three patterns of peak uncertainty (and why all consultants wish they'd been called earlier)</li><li>Pitch Provocations: testing with words on a page to surface hidden market constraints</li><li>Why \"I know it when I see it\" is both valid intuition and a political safety net</li><li>The art of being deliberately wrong in the right way</li><li>How to make the mess explicit (and why that's actually helpful)</li><li>The vision chasm revisited ... and why emerging direction beats fixed vision</li><li>Why teams get stuck waiting for clarity while leadership waits for signals</li><li>The cucumber gets pickled more than the brine gets cucumbered ... plus reading labels from outside the jar</li><li>Meeting teams where they already are instead of trying to change how they work</li></ul><p><br></p><p>\"We're not gonna persuade people to work in a different way. We're gonna meet you where you are... and do the bit that you don't wanna do.\"</p><p><br></p><p>References:</p><p><br></p><ul><li>Pitch Provocations method (episodes 007-009 for introduction): https://shows.acast.com/triggerstrategy</li><li>Episode 061: Tumbling into the Vision Chasm: https://shows.acast.com/triggerstrategy/episodes/061-tumbling-into-the-vision-chasm</li><li>The \"Four U\" model: Unpack, Undergo &amp; Unfold Uncertainty</li><li>Multiverse Mapping: https://multiversemapping.com</li><li>Crown &amp; Reach's Go to Market Sprint – email hello@crownandreach.com</li></ul><p><br></p><p><br></p>","author_name":"Tom Kerwin"}