{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68357ec21b846c88bdcd7480/686d37638d3d6839f4949285?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"113: Unpack unleash unfold part 2 – the unfoldening","description":"<p>Cover up! It's sunny out.</p><p><br></p><p>When uncertainty feels impossible, most teams freeze. In this episode Tom and Corissa unpack a three-phase cycle that's powered by getting it wrong first.</p><p><br></p><p>They unpack their \"Unpack, Unleash, Unfold\" framework through real examples - from a messy logo redesign to a heart rate variability app that nobody could figure out how to use.</p><p><br></p><p>We also float across the vision chasm between leadership and teams and realise it isn't a bug, it's a feature.</p><p><br></p><p>Plus: how embracing deliberate wrongness can accelerate breakthrough.</p><p><br></p><p><strong>Including-but-not-limited-to</strong></p><p><br></p><ul><li>Why your detailed vision might be holding you back</li><li>The logo redesign that's a very simple example of how unpack, unleash, unfold works</li><li>How a month-long breathing challenge took 3 or 4 unfoldings to get to, and is now revealing hidden product insights</li><li>Markets are terrible at knowing what they want but brilliant at reacting to options</li><li>The curse of knowledge that kills every internal product demo</li><li>Building bridges over the vision chasm (or knowing when not to bother)</li><li>Why some people thrive in uncertainty while others need linear processes</li></ul><p><br></p><p><strong>Plus:</strong> An (another) introduction to \"pitch provocations\" - their method for being deliberately wrong in exactly the right way.</p><p><br></p><p>Perfect for product teams, strategists, and anyone trying to build something meaningful in an uncertain world.</p><p><br></p><p>If you have questions, stories to share, or ideas for a better name for \"unleash\" (maybe \"understudy\" or \"undergo\") –&nbsp;drop us an email: <a href=\"mailto:tentacles@crownandreach.com\" rel=\"noopener noreferrer\" target=\"_blank\">tentacles@crownandreach.com</a></p><p><br></p><h2>References</h2><p><br></p><ul><li>Episode 112: Unpacking, unleashing and unfolding part 1 <a href=\"https://shows.acast.com/tentacles/episodes/685ffe34081ac1df5d8cb371\" rel=\"noopener noreferrer\" target=\"_blank\">https://shows.acast.com/tentacles/episodes/685ffe34081ac1df5d8cb371</a></li><li>Article: Bunny Ducking – part 3 of the vision chasm series <a href=\"https://reach.crownandreach.com/posts/bunny-ducking\" rel=\"noopener noreferrer\" target=\"_blank\">https://reach.crownandreach.com/posts/bunny-ducking</a> </li><li>Innovation Tactics by Pip Decks <a href=\"https://pipdecks.com/products/innovation-tactics\" rel=\"noopener noreferrer\" target=\"_blank\">https://pipdecks.com/products/innovation-tactics</a></li><li>Pitch Provocations card (<a href=\"https://www.dropbox.com/scl/fi/i98ifdca3nmephg8n9rjs/Probe-Pitch-Provocations-Front.png?rlkey=jplvnrofncc03gtw64dsf1q5u&amp;dl=0\" rel=\"noopener noreferrer\" target=\"_blank\">front</a> | <a href=\"https://www.dropbox.com/scl/fi/hnfaklfe6wp9i214uurgt/Probe-Pitch-Provocations-Back.png?rlkey=zi9ab0dzrd0ik2kt8mekd0g8b&amp;dl=0\" rel=\"noopener noreferrer\" target=\"_blank\">back</a>)</li><li>Episode 007: Pitch Provocations part 1 <a href=\"https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9326\" rel=\"noopener noreferrer\" target=\"_blank\">https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9326</a> </li></ul><p><br></p><p><br></p>","author_name":"Tom Kerwin"}