{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68343e1669c98f151d8f0020/6ae51e0dcf508fdde75cf9ec?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building Omnichannel Ad Strategies for Podcasts with Molly Ponzo of SiriusXM Media","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68343e1669c98f151d8f0020/1793400763296-603afa99-6fa4-48a4-86e5-5ffe0bcad7ae.jpeg?height=200","description":"<p>Here are the YouTube show notes for the episode with <strong>Molly Ponzo</strong> (VP of Ad Product at SiriusXM Media &amp; AdsWizz), formatted to match your template:</p><p><br></p><p>Can programmatic ad tech and host authenticity coexist to unlock big revenue for podcasters of all sizes?</p><p><br></p><p>In this episode of PodBiz, Norma Jean Belenky and John Kiernan sit down with Molly Ponzo, VP of Ad Product for SiriusXM Media and AdsWizz, to explore the evolving landscape of podcast monetization. Molly breaks down how advertising has shifted from traditional host-reads to scalable, dynamic network buying—and how mid-size and smaller creators can leverage these tools to grow their revenue alongside major network slates like <em>Call Her Daddy</em> and <em>Giggly Squad</em>.</p><p><br></p><p>As she puts it: “That is what we’re here for: connecting brands to fans.”</p><p><br></p><p>Here are some insightful moments within the episode:</p><ul><li>Where the money in podcasting is moving and how ad buying is scaling across slates</li><li>How programmatic technology and Dynamic Ad Insertion (DAI) open doors for mid-sized creators</li><li>Protecting creator trust and authenticity while introducing automated ad workflows</li><li>The transition from audio-only feeds to an omnichannel strategy (video, HLS, social, newsletters)</li><li>Why &quot;easy to buy and easy to try&quot; is the key to bringing non-traditional advertisers into audio</li><li>What product managers and ad tech teams look at when packaging high-profile vs. niche shows</li></ul><p><br></p><p>Molly Ponzo is the VP of Ad Product for SiriusXM Media and AdsWizz, bringing over 15 years of experience leading ad technology innovation across Pandora, AdsWizz, and SiriusXM&#39;s podcast network ecosystem.</p><p><br></p><p>Connect with Molly on LinkedIn: </p><p>Learn more about SiriusXM Media: </p><p><br></p><h3>Episode Chapters</h3><p>(00:00) – Connecting brands to fans: the core mission of ad tech</p><p>(01:10) – Where is the money in podcasting today?</p><p>(03:38) – Supporting mid-size and smaller creators through audience buying</p><p>(06:36) – Redefining podcasting: from audio RSS to video and social</p><p>(10:19) – Molly’s journey: 15 years across Pandora, AdsWizz, and SiriusXM</p><p>(14:02) – The shift from baked-in ads to dynamic ad insertion (DAI)</p><p>(16:48) – Protecting creator trust and brand suitability in dynamic environments</p><p>(22:49) – The key milestone: opening the programmatic aperture</p><p>(26:42) – Packaging ad inventory for major slates and creators</p><p>(31:34) – Maintaining authenticity in host-reads vs. automated ads</p><p>(36:04) – What makes a show easy (or hard) to sell to advertisers?</p><p>(39:53) – Proving audio ROI and measuring performance against video/display</p><p>(44:06) – How programmatic advertising works behind the scenes</p><p>(49:11) – Looking around the corner: planning platform architecture for video &amp; social</p><p>(53:37) – The future of podcasting: open ecosystems, creator empowerment, and new media formats</p><p><br></p><h3>Some Additional PodBiz Buzz…</h3><ul><li>“Advertising is always about: did the money I spend give me the results that I want?”</li><li>“Audio already has its own challenges getting on every media plan. The only way to get people to buy audio is to make it easy.”</li><li>“You have to be able to trust these creators, know the audience that’s there, and understand that authenticity meets requirements.” </li></ul>","author_name":"Norma Jean Belenky & John Kiernan"}