Can storytelling really be the most valuable skill in podcasting- and in business?
In this episode of PodBiz, Norma Jean Belenky speaks with Laura Joyce Davis, CEO of Narrative Podcasts and Managing Editor of the Stanford Storytelling Project, about the power of narrative podcasting. Laura shares how she went from launching Shelter in Place on the first day of lockdown to producing 200 episodes, founding a company, and now teaching podcasting at Stanford and Google.
As she puts it:
“The magic happens in the revision process. That’s where professional growth, creative breakthroughs, and the best ideas live.”
Here are some insightful moments within the episode:
Laura Joyce Davis is the CEO of Narrative Podcasts and Managing Editor of the Stanford Storytelling Project. She created the award-winning Shelter in Place, has trained dozens of emerging podcasters, and now teaches storytelling at Stanford, Stanford Continuing Studies, and Google. She is also writing a forthcoming book on narrative podcasting.
Connect with Laura on LinkedIn: https://www.linkedin.com/in/laurajoycedavis/
Learn more at Narrative Podcasts: www.narrativepodcasts.com
00:00 – Storytelling as a vital skill
01:47 – Can you really make money in podcasting?
05:00 – How narrative podcasting builds life skills
07:28 – Shelter in Place: a pandemic project becomes a career
11:12 – Learning by doing: 200 episodes, zero training wheels
13:06 – Why revision is where the magic happens
17:52 – Building Narrative Podcasts to train new creators
22:12 – From burnout to Stanford
25:29 – The mindset shift that makes or breaks creators
29:08 – Creator brain vs. marketer brain
32:31 – The community power of podcasting
33:28 – If starting over, what Laura would do differently
37:31 – AI as a creative companion
“Good work will always stand the test of time.”
“When you can turn research and interviews into a great story, that’s the skill that will bring money, profit, and success to you.”
“You don’t become an expert until you learn by doing — over and over again.”","author_name":"Norma Jean Belenky & John Kiernan"}