{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Why Aren’t Most Business Owners Actually Using AI Video Well?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/682f3407fc865cdd04908c36/1775143265433-55180725-6ee8-49bb-8551-79cc30a136fe.jpeg?height=200","description":"

If you’ve been following AI video this past year, there’s a good chance you heard “Sora” and thought, this changes everything. And honestly, it did. But now OpenAI is reportedly moving away from Sora as a standalone app — and that matters for business owners more than most people realize.


Because this isn’t really about one app going away. It’s about what AI companies are prioritizing now, what tools are actually worth your time, and how to stop chasing shiny objects in your marketing.


In this episode of Marketing Trends Now, Katie Brinkley breaks down what Sora’s shift really means, why AI video is moving from flashy to functional, and how entrepreneurs can use AI in a way that actually supports leads, sales, and consistency.


In this episode, Katie covers:


Timestamps

[00:00:00] – Is AI Video Changing Marketing Forever?

[00:00:35] – What Happened to Sora (And Why It Matters)

[00:01:00] – The Real Problem With AI Tools Right Now

[00:01:40] – Why AI Is Moving Into One Ecosystem

[00:02:15] – Stop Chasing Tools—Start Building Workflows

[00:02:50] – The Shift From Flashy AI to Functional AI

[00:03:30] – Why Most Businesses Don’t Use AI Video

[00:04:00] – Practical Ways to Use AI Video Today

[00:04:45] – How to Turn One Video Into Multiple Assets

[00:05:15] – The Biggest Mistake Entrepreneurs Make With AI

[00:05:45] – Why Strategy Matters More Than Tools

[00:06:10] – The 4-Post Content Strategy Explained

[00:06:40] – Build a Content System That Actually Converts

[00:07:10] – The Simple AI Repurposing Strategy to Start Now

[00:07:40] – Final Takeaway: Strategy Beats Tools Every Time


The future of marketing is not more tools. It is better systems. The businesses that win will not be the ones testing every shiny new AI product. They will be the ones using AI inside a clear, repeatable content strategy.


This week, instead of creating something new from scratch, pick one strong piece of content you already have and turn it into three more pieces. That is where AI becomes useful. And if you want help building a content system that actually drives leads and sales, that’s exactly what we do at Next Step Social.


Learn more about Katie and Next Step Social & Podcasting:

Speaking: https://katiebrinkley.com/

Website: https://www.nextstepsocial.com/

Linkedin: https://www.linkedin.com/in/katiebrinkley

YouTube: https://www.youtube.com/@MarketingTrendsNow

Instagram: https://www.instagram.com/iamkatiebrinkley/

","author_name":"Katie Brinkley"}