{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/682f3407fc865cdd04908c36/698df52134f221647e8e86b6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Do OpenAI’s New ChatGPT Ads Mean for Your Business?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/682f3407fc865cdd04908c36/1771525021217-edd3e406-cd1d-40fb-82d8-ab96027ae9b0.jpeg?height=200","description":"<p>What happens when the tool you use to think, plan, and create starts showing ads?</p><p><br></p><p>In this solo episode, I break down OpenAI’s move to test ads inside ChatGPT for free and Go plan users, and what that really means for marketers, creators, and small business owners. This isn’t just another ad unit. This is the start of ads entering a high-intent, conversation-first environment.</p><p><br></p><p>I’m not here to panic you or hype you up. I’m here to walk you through three things:</p><ol><li>What to watch for</li><li>What to test</li><li>What you can ignore completely</li></ol><p><br></p><p>Because the real story isn’t “ChatGPT has ads now.”</p><p>The real story is where attention is moving next.</p><p><br></p><p><strong>Timestamps:</strong></p><p>00:00 Introduction: Ads in ChatGPT</p><p>00:58 Initial Reactions and Concerns</p><p>01:24 Understanding the Strategy Behind Ads</p><p>02:09 Context and Clarity in Ads</p><p>02:44 Trust and High-Intent Environments</p><p>04:40 Testing and Positioning Your Brand</p><p>05:34 Content and Platform Relationships</p><p>06:54 What to Ignore and Final Thoughts</p><p>08:22 Conclusion and Challenge</p><p><br></p><p>Your challenge this week is simple:</p><p>If your ideal customer explained their problem out loud, would your brand sound like the answer?</p><p>If not, that’s what you need to fix next. And if you want help tightening that strategy, aligning your content, and building visibility that actually converts, head to NextStepSocial.com.</p><p><br></p><p><br></p>","author_name":"Katie Brinkley"}