{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/682f3407fc865cdd04908c36/697b84f539a9cd7f18b3be54?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Does TikTok’s U.S. Ownership Change Mean for You?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/682f3407fc865cdd04908c36/1770329712132-ddf842a8-8f18-4a2a-8126-0bbe27267e66.jpeg?height=200","description":"<p>TikTok didn’t just roll out a new feature—it became a different company in the U.S.</p><p><br></p><p>With a new ownership structure, data oversight, and a retrained algorithm, everything from your reach to your results could start shifting.</p><p><br></p><p>This episode breaks down what’s <em>actually</em> changed, what to expect next, and how smart business owners can adapt their content strategy without spiraling or overcorrecting.</p><p><br></p><p><strong>What You’ll Learn:</strong></p><ul><li>What the new TikTok USDS entity is (and who controls your data now)</li><li>How algorithm retraining affects reach and discovery</li><li>Why creators are cautious, but not leaving</li><li>What you should do <em>now</em> to stay visible without burning out</li></ul><p><br></p><p><strong>Timestamps:</strong></p><p><strong>00:00 Introduction to TikTok's Major Update</strong></p><p><strong>00:17 New Ownership and Data Oversight</strong></p><p><strong>03:13 Impact on TikTok's Algorithm</strong></p><p><strong>05:31 Creator Economy's Response</strong></p><p><strong>06:18 Strategic Advice for Marketers</strong></p><p><strong>07:46 Conclusion and Final Thoughts</strong></p><p><br></p><p>If your business depends on TikTok visibility, now’s the time to get proactive. Let’s talk about building a multi-platform strategy that keeps you visible—no matter how the algorithm shifts.</p><p><br></p><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://www.nextstepsocial.com/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/channel/@rockymountainmarketing</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p>","author_name":"Katie Brinkley"}