{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/682f3407fc865cdd04908c36/69724f79b2d74ff843f4b37f?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"What Does Instagram’s New Ad Update Really Mean?","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/682f3407fc865cdd04908c36/1769099039824-a098e672-caca-4dd7-afb1-f6aa8849ce41.jpeg?height=200","description":"<p>Instagram just rolled out a small-looking pop-up that signals a much bigger shift: Meta is letting users train the algorithm — and if you run ads, this changes everything.</p><p>In this solo episode, I break down what this update means for your targeting, your ad creative, and your conversion rates moving forward.</p><p><br></p><h3>What You’ll Learn:</h3><ul><li>What Instagram’s new “interest selection” prompt actually means</li><li>How Meta is combining AI + user signals to replace third-party data</li><li>Why this shift will punish generic ad creative</li><li>What <em>message-market match</em> really looks like in 2026</li><li>How small businesses can win by being specific and strategic</li></ul><p><br></p><p><strong>Timestamps:</strong></p><p>00:00 Introduction to Personalized Ads</p><p>01:17 Instagram's New Pop-Up: A Game Changer</p><p>02:10 Meta's Strategic Shift Towards AI</p><p>04:20 Implications for Advertisers</p><p>06:09 Actionable Steps for Your Ad Strategy</p><p>06:53 Conclusion: Embrace the Change</p><p><br></p><p><br></p><p>Running ads that aren’t converting like they used to? Don’t panic. Pivot. Let’s talk about how to align your messaging, creative, and audience targeting so Meta works for you — not against you.</p><p><br></p><p>Instagram ads 2026, Meta ad targeting, Facebook ad changes, AI-powered ads, user-selected interests, message-market match, paid strategy 2026, Katie Brinkley, Next Step Social, Marketing Trends Now</p><p><br></p><p>Learn more about Katie and Next Step Social &amp; Podcasting:</p><p>Speaking: https://katiebrinkley.com/</p><p>Website: https://www.nextstepsocial.com/</p><p>Linkedin: https://www.linkedin.com/in/katiebrinkley</p><p>YouTube: https://www.youtube.com/@MarketingTrendsNow</p><p>Instagram: https://www.instagram.com/iamkatiebrinkley/</p><p>Facebook: https://www.facebook.com/groups/marketingtrendsnow/</p><p><br></p>","author_name":"Katie Brinkley"}