The American sneaker market is worth $25bn. It is the biggest in the world – and growing. But it’s a crowded market. You need a stellar USP to stand out.
Sheffield-based trainer-maker Goral has one – and it’s finding success selling to US sneakerheads.
Number 36 on our list of the greatest items we make here is The Resoleable Sneaker.
On this week’s episode of The Factory Next Door, Dom Goral shows us how they’ve designed leather trainers with soles that can be replaced.
We chat about relocating the factory from Poland to a former school in Yorkshire, how influencers have helped build the brand in America, and why it’s good to question every part of the process.
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