Everyone knows the name Orient Express. Very few have ever experienced it. So how did a train become one of the most powerful symbols of luxury travel in the world?
For the opening episode of a new season of Visionary Minds, Wilfried Klucsar sits down with Gilda Perez-Alvarado, CEO of Orient Express and Chief Strategy Officer of Accor, to explore the extraordinary cultural power of a 140-year-old icon β from legendary passengers and Agatha Christie to its reinvention for a new generation.
They discuss how heritage brands remain relevant, why luxury is increasingly becoming a lifestyle, the expansion of Orient Express into hotels and sailing yachts, the partnership between Accor and LVMH, the changing geography of luxury travel, and the role AI could play in the future of hospitality.
A conversation about cultural relevance, desirability, and what it takes to build the next century of luxury travel.
Visionary Minds is produced by Dix Sept Paris, the creative agency working at the intersection of luxury, beauty and culture.
","author_name":"dixseptparis"}