{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/682c301061ce852142152376/6a51032cc2f78bb689616e8b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"🇺🇸 #48: [TEASER] Diriyah & The CMO Behind Saudi Arabia's Boldest Vision (Kiran Jay Haslam)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/682c301061ce852142152376/1783694079139-ef655fe1-fd67-4968-8527-29aa025b3230.jpeg?height=200","description":"<p><strong>What does it take to build desire for a place that doesn't fully exist yet?</strong></p><p>In this episode of <em>Visionary Minds</em>, Wilfried Klucsar sits down with <strong>Kiran Jay Haslam</strong>, the marketing leader behind <strong>Diriyah</strong>, Saudi Arabia's $63 billion giga-project and one of the world's most ambitious urban developments.</p><p>Together, they explore how you build a global brand from a blank canvas, why marketing is closer to anthropology than advertising, and how heritage, culture and human emotion can shape the future of cities.</p><p>Kiran also shares his philosophy on modern luxury, revealing why he believes <strong>the greatest luxury today isn't wealth—it's time</strong>.</p><p>A conversation about branding, leadership, Saudi Arabia's transformation, and what it really means to create desire.</p>","author_name":"dixseptparis"}