The luxury industry is not going through a rough patch. It is going through a structural reckoning. And most brands are still waiting for things to go back to the way they were. They won't.
In this episode, we sit down with Professor Dr. Daniel Langer (CEO of Équité), Executive Professor of Luxury Strategy at Pepperdine and NYU, and one of the most direct voices in the industry to talk about his brand new report: The Cost of Waiting.
We get into why 80% of luxury brands are optimizing for the short term at the expense of everything else, what China is really telling us about the future of the category, and why being expensive is not the same as being luxury.
If you recognize your brand in this conversation that's exactly the point.
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Équité Luxury Report 2026-2030 https://equitebrands.com/equiteluxuryreport20262030
My substack https://daniellanger.substack.com/
Instagram @drdaniellanger
Linkedin https://www.linkedin.com/in/drlanger/
Contact: contact@equitebrands.com
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