In this episode of Visionary Minds, we welcome Anastasia Shtompel, a New York-based marketing and brand strategy expert, founder of Shtompel Marketing & Brand, and member of the Forbes Communications Council.
Anastasia explores the future of influencer marketing and why the old model of paying creators for one-off visibility is starting to break down. For years, brands used influencers as shortcuts to attention: one post, one audience, one campaign, and the hope that visibility would turn into sales. But today, attention is no longer enough.
In this conversation, Anastasia explains why brands need to move from isolated influencer campaigns to creator ecosystems built on trust, relevance, data, and conversion. We discuss affiliate-driven creator programs, ambassador marketing, creator commerce, and the rise of creator flywheels β systems where content does not simply create awareness, but also drives learning, performance, and long-term brand growth.
This episode is for CMOs, founders, marketers, and brand leaders who want to understand where influence is going next β and why the future will not belong to brands chasing viral moments, but to those building repeatable systems for trust, credibility, and growth.
Produced by Dix Sept Paris.
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