{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6825d646ee813e8be2bb8977/68de5867078f9d9c72e0b36c?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Building Canada’s Challenger Sports Network with Jay Downton, The Nation Network and Adam Seaborn, Better Collective","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6825d646ee813e8be2bb8977/1759402058542-bce3248d-d899-43c3-9f45-998a6f4cc6f7.jpeg?height=200","description":"<p><a href=\"https://drive.google.com/file/d/1Sp97vJJyArGsxNFAAth16oEVZa4imkZ7/view?usp=drive_link\" rel=\"noopener noreferrer\" target=\"_blank\">Transcript</a></p><p><br></p><p>Mark Harrison, Founder of SponsorshipX, sits down with Jay Downton (Co-Founder &amp; CEO, The Nation Network) and Adam Seaborn (VP Global Ad Sales, Better Collective) for a candid conversation on building a challenger brand in Canadian sports media.</p><p><br></p><p>From the origins of Oilers Nation to 17,000+ pieces of monthly content, they explore how fan-first communities scale, why rejecting the status quo fuels growth, and what it takes to keep the “pulse of the fan” in a shifting media landscape.</p><p><br></p><p>Expect insights on sponsorship, talent, culture, and the next wave of platforms—from YouTube-first podcasts to WhatsApp and Discord communities.</p>","author_name":"SponsorshipX"}