The business landscape is ever changing, and "marketing has a really unique advantage to be at the heart of it," says Naomi Walkland, CMO at Motorway.
In this episode of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing, Walkland shares her approach to being a CMO during times of evolution, and how change is "exciting" rather than something to be feared.
She also tells host Molly Innes, Marketing Week's work and careers editor and podcast lead, about how her early career in PR and advertising has influenced her path to the C-suite, why she decided to jump brand-side with a role at Bumble when it had less than 50 people, and how she builds unified marketing teams.
"What I'm really motivated by and has been the red thread [in my career] has been transformation and really working with businesses at key inflection points," she says.
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