Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.
This episode of The Marketing Week Podcast provides a case study for any marketer facing these universal challenges. Arla Foods' CMO Patrik Hansson joins editor-in-chief Russell Parsons to share how he led the organisation through a marketing transformation, helping it cut through with customers, drive growth and reframe the effectiveness conversation.
This episode of The Marketing Week Podcast is brought to you by Kantar. LINK is an end‑to‑end creative effectiveness system, built for modern campaigns. Discover how you can drive stronger campaign performance and brand growth with LINK by Kantar.
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