{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6824865fa9ce4d369403e588/6ae250af79221fdbff1e6662?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"THE BOOK THAT BUILT MY BUSINESS","description":"<p><strong>Can one book change the way you run your business? Or is it what you do with the lessons that really counts?</strong></p><p><br></p><p>In this episode of <em>Work Together, Worlds Apart</em>, Lee and Mike share some of their favourite business books and the lessons that have shaped the way they think, work and grow their businesses.</p><p><br></p><p>From the importance of building a business that doesn&#39;t rely entirely on you to understanding which customers are worth investing your time in, the conversation explores the ideas that can help business owners work smarter, create better systems and focus on sustainable growth.</p><p><br></p><p>The main focus is on two business classics: <em>The E-Myth</em> by Michael Gerber, which challenges business owners to stop working solely in their business and start working on it, and <em>The Pumpkin Plan</em> by Mike Michalowicz, which explores how focusing on your best customers can help you grow a stronger, more profitable business.</p><p><br></p><p>Lee and Mike also discuss <em>Eat That Frog</em> by Brian Tracy and <em>Revenue Growth Engine</em> by Darrell Amy, alongside the challenge of finding time to learn when you&#39;re busy running a business. They reflect on the pressure to put on a confident front at networking events, the wins and struggles of the week, and why the right book often depends on the stage of business you&#39;re in.</p><p><br></p><p>They also share a practical tip for anyone short on time: using Blinkist to get the key ideas from books in bite sized summaries.</p><p><br></p><p>In This Episode</p><ul><li><strong>The E-Myth by Michael Gerber</strong>: Why building systems is essential if you want a business that doesn&#39;t depend on you for everything.</li><li><strong>The Pumpkin Plan by Mike Michalowicz</strong>: Why focusing on your best customers can be more powerful than trying to please everyone.</li><li><strong>Eat That Frog by Brian Tracy</strong>: Prioritising your most important tasks instead of putting them off.</li><li><strong>Revenue Growth Engine by Darrell Amy</strong>: Exploring the connection between sales, marketing and business growth.</li></ul><p><br></p><p>If you want to get in touch or have any questions, please email taylor@taylormadepodcasts.co.uk to get involved!</p>","author_name":"Work Together, Worlds Apart"}