Welcome to Work Together, Worlds Apart
Sales gets a bad reputation. Pushy, manipulative, transactional, uncomfortable.
But what if we've got sales completely wrong?
In this episode of Work Together, Worlds Apart, Lee and Mike take an honest look at the reality of sales, relationships and trust, exploring why so many business owners struggle with selling and how changing the way you think about sales can completely transform your approach.
Mike shares hard-earned lessons from years of getting sales wrong, explaining why he now sees sales as one of the most valuable skills he's ever developed, and one he wishes he'd invested in much earlier.
Lee reflects on his own evolution from feeling pressure to make the sale to focusing on something much more important: how the customer feels during the conversation.
Together, they explore why great sales isn't about convincing someone to buy. It's about asking the right questions, listening properly, understanding the problem and deciding whether you can genuinely help.
The conversation also looks at trust, qualifying customers, knowing when to say no, and the growing role of AI in sales. While technology can automate processes and improve efficiency, Lee and Mike question whether AI can ever replace the human connection that sits at the heart of relationship-led sales.
If you want to get in touch or have any questions, please email taylor@taylormadepodcasts.co.uk to get involved!
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