Mark Easterbrook is an independent Creative Director and Copywriter who works on brand and marketing projects for creative agencies and direct clients. He also dabbles in education, running occasional writing workshops and teaching part time at AUT; and volunteers with a couple of arts and social charities.
He's also a lifelong tech dabbler, teaching himself to use a range of different software tools since his teens. Over the last couple of years, he's been exploring the ways automation and generative AI can help—or hinder—a creative in their work.
Due to his broad client base and multiple hats, Mark has an eye on many different sectors and industries at any one time. And across all of them, he's seen that evolving technologies are throwing up new challenges, opportunities and questions at a dizzyingly fast pace.
We discuss:
· How copywriting has been affected (positively and negatively) by GenAI
· The tools, automations and AI workflows which make freelance life so much easier
· What the future might look like for assessing creative students
Website: https://www.easterbrook.co.nz/
Mark on LinkedIn: https://www.linkedin.com/in/mark-easterbrook-89212691/
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