{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6822660a043ee33ab6a0a531/6926708e44d46fbcb25daf13?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Podcast Analytics Series: Future of Podcast Analytics","description":"<p><strong>Future Podcast Measurement</strong></p><p><br></p><p>In the final episode of the Showmakers analytics series, Ed Barker from Studio 1878 explores the future of podcast measurement. He discusses the limitations of current metrics and predicts significant advancements in attribution, brand lift studies, and sentiment analysis using AI. Ed emphasizes the shift from mere data collection to actionable insights that enhance both internal and external brand storytelling. By focusing on audience emotion, brand trust, and improved integration with overall marketing strategies, this episode presents a vision where podcasts become a crucial part of a brand's intelligence system.</p><p><br></p><p>00:00 Introduction</p><p>00:22 The Current State of Podcast Measurement</p><p>01:17 The Future of Attribution</p><p>02:50 Smarter Brand Lift and Sentiment Analysis</p><p>03:59 Measurement as Brand Health Indicator</p><p>05:04 AI and Automation in Podcast Analytics</p><p>06:38 Internal Measurement and Employee Engagement</p><p>07:01 From Proving Value to Using Insights</p><p>08:45 The Next Five Years of Podcast Measurement</p><p>09:53 Closing Thoughts</p><p><br></p><h4>About Your Host</h4><p>Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎</p><p><br></p><h4>Studio 1878</h4><p>A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.</p><p><br></p><p><strong>Contact</strong></p><p>Web: www.1878.studio</p><p>Email: hello@1878.studio</p><p>Mobile: 425-520-3483</p>","author_name":"Studio 1878"}