In this episode of the analytics series, Ed Barker, founder of Studio 1878, works through the gap between having podcast data and knowing what to do with it.
Charts and dashboards are only useful if they lead somewhere. The episode breaks down what analytics can and cannot reliably tell you, how to find the signal beneath the noise, and how to translate findings into creative and marketing decisions that actually change something. It also covers how to present that analysis to leadership in a way that builds credibility rather than inviting scepticism. For anyone who has found themselves staring at a retention curve and genuinely unsure what it means, the episode offers a practical way through.
00:00 Introduction
00:45 Data Isn't the Story
01:27 Three Layers of Insight
03:06 Understanding Retention
04:16 Turning Insights Into Action
04:59 From Reporting to Learning
06:18 How to Report to Leadership
07:04 Closing Thoughts
Ed Barker has been producing and recording podcasts since 2009. After a long career as a corporate marketing and strategy executive - and then a VC - Ed launched Studio 1878 in early 2025 with the goal of making brand and business podcasting much better. Ed is a Brit, working out of Seattle, and podcasting worldwide. 🌎
A podcast development studio for the modern brand. We believe everyone has a story worth telling. Specializing in business and brand podcasts, we’ll help build your story from ideation to distribution, transforming concepts to real connection with your audiences. We produce our own shows but our core proposition is in helping businesses and creators produce something truly compelling and authentic. We’d love to help you tell your story.
Contact
Web: www.1878.studio
Email: hello@1878.studio
Mobile: 425-520-3483
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