{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/681d81df986466935dba8f73/68fadfd418bcdad2abd52c37?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":" How to Pitch, Price, and Partner with the Right Sponsors | Frances Cook","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/681d81df986466935dba8f73/1761271748143-50266b6e-d885-49bf-a431-5a2f8dc0de07.jpeg?height=200","description":"<p>In this “best of” episode, Making Cents host Frances Cook shares her refreshingly honest approach to podcast monetisation: from building sponsor relationships to knowing your worth (and not being afraid to ask for the moon).</p><p><br></p><p>Frances reveals how she’s structured her podcast income through title sponsorships, branded segments, and social media extensions, and why staying true to your audience is the ultimate key to long-term success.</p><p><br></p><p>💡 In this episode:</p><p><br></p><ul><li>How Frances Cook built a sustainable income from her podcast</li><li>The power of title and section sponsors (and how to structure them)</li><li>Why brand alignment matters more than quick cash</li><li>How to pitch sponsors and set your rates with confidence</li><li>Why knowing your point of difference is your biggest monetisation advantage</li></ul><p><br></p><p>Frances also shares her best advice for independent podcasters: do your research, talk to other creators, and start by asking for what you’re worth. Because no one’s going to negotiate you up.</p><p><br></p><p>This clip is from the full episode, Frances Cook on making money, gaining trust and retaining IP: https://youtu.be/_vUL0C0RE7M</p><p><br></p><p>Watch it on YT or listen now wherever you get your podcasts.</p>","author_name":"Maxene London"}