Moving from expert to business owner is not simply a change of job title. Lawyers, engineers, consultants and other specialists can be excellent at their craft yet find sales, marketing, leadership and sustainable growth unexpectedly difficult.
In this episode of Muhami Matters, Chris Adams is joined by Ros Conkie, founder of The Marketing Machine Works and author of The Marketing Machine. Ros began her career as a mechanical engineer and originally dismissed marketing as "fluff". She now applies an engineering mindset to marketing, helping specialist and technical businesses build practical systems that make it easier for the right customers to understand their value.
In a two-way conversation, Chris and Ros compare their experiences of working with expert-led businesses. They consider how to make business development more natural, why communicating from the buyer's perspective matters, how to reduce friction in the buying journey, and why growing bigger is not necessarily the same as building a better business.
IN THIS EPISODE
ABOUT ROS CONKIE
Ros is a former mechanical engineer, founder of The Marketing Machine Works, fractional marketing director and author. She works with technical, specialist and professional services businesses to make marketing more systematic and commercially effective.
Website: https://rosconkie.com/
LinkedIn: https://www.linkedin.com/in/rosconkie/
YouTube: https://www.youtube.com/@RosConkie
ABOUT THE HOST
Chris Adams is the founder of Muhami and CJA Consulting. With more than 20 years of experience in professional services, he advises founder-led law firms and other professional services businesses on business development, marketing and strategic growth.
CJA Consulting: https://www.cjaconsult.com/
YouTube: https://www.youtube.com/@cjaconsult
ABOUT MUHAMI MATTERS
Hosted by Chris Adams, Muhami Matters brings credibility and clarity to legal and professional services through conversations with trusted specialists and thought leaders, sharing practical insights on business, leadership and growth.
ABOUT MUHAMI
Muhami is a legal knowledge and lawyer-discovery platform serving the UAE and wider Middle East, helping people and businesses access credible legal information and connect with legal professionals.
ABOUT CJA CONSULTING
CJA Consulting provides strategic business development, marketing and growth advisory support to professional services firms, particularly founder-led law firms.
WATCH AND FOLLOW
Full video episode: https://youtu.be/0aCdtrFm9l4
More Muhami Matters: https://muhami.ae/muhami-matters/
","author_name":"Christopher Adams"}