Why do good businesses so often struggle to explain clearly what makes them different?
In this trailer for Muhami Matters, Chris Adams speaks with Steve Woodruff, the “King of Clarity”, about the power of clear positioning and why effective communication depends on brevity, simplicity and vividness.
Steve explains why the first 15 to 20 seconds of an introduction can determine whether a message lands, and what founders and professionals can do when their message has become too complicated, vague or difficult to remember.
The full episode explores how businesses and professional services firms can become easier to understand, easier to remember and easier to refer. Chris and Steve discuss clear positioning, communication, differentiation and Steve’s concept of referral-ready “Memory Darts”.
About Steve Woodruff
Steve Woodruff is the founder of Clarity Fuel and describes himself as the “King of Clarity”. He works with founders, leaders, consultants and expert-led businesses to simplify their message, sharpen their positioning and communicate what they do more clearly.
Connect with Steve:
https://www.linkedin.com/in/swoodruff/
About the host
Chris Adams is the founder of Muhami and CJA Consulting. Through CJA Consulting, Chris works with professional services organisations, particularly lawyers and law firms, on business development and marketing strategy.
About Muhami Matters
Muhami Matters brings credibility and clarity to legal and professional services, connecting listeners with trusted experts, respected industry specialists and practical insights.
Muhami: https://muhami.ae/
Muhami Matters: https://muhami.ae/muhami-matters/
CJA Consulting: https://www.cjaconsult.com/
Full episode available Monday 14 September 2026 at 8:00 pm UAE time.
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