{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/681760f86ac0e5213bb83c46/6a81c80af8e81c43958b40fd?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Don’t Start With the Camera. Start With Strategy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/681760f86ac0e5213bb83c46/1786885362022-e46f6f59-ff2b-4c2f-a309-690213c1b9f6.jpeg?height=200","description":"<p>A strong video strategy does not begin with filming. It begins with understanding what the business is trying to achieve.</p><p><br></p><p>In this episode of <strong>Muhami Matters</strong>, Chris Adams speaks with <strong>Robert Weiss</strong>, Founder and President of <strong>MultiVision Digital</strong>, about how lawyers, advisers and other professional services firms can use video more strategically.</p><p><br></p><p>Robert explains why one polished video is not a video marketing strategy, why distribution should be considered before production, and how firms can create expert-led content that supports trust, visibility, sales and long-term business development.</p><p><br></p><p>They also discuss:</p><p>• why professionals often feel uncomfortable on camera</p><p>• how the right preparation can help experts speak naturally</p><p>• why batch production can create far more value from a single recording session</p><p>• how firms should balance education and promotion</p><p>• where AI can help in video production</p><p>• why AI avatars are often the wrong choice when clients need to see the real expert</p><p>• how video can become a reusable digital asset that continues delivering value over time</p><p><br></p><p>For professional services firms, the key message is simple: <strong>do not start with the camera. Start with strategy.</strong></p><p><br></p><p><strong>Connect with Robert Weiss</strong></p><p>LinkedIn: <a href=\"https://www.linkedin.com/in/robertweissnyc/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/robertweissnyc/</a></p><p>MultiVision Digital: <a href=\"https://multivisiondigital.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://MultiVisionDigital.com</a></p><p>YouTube: <a href=\"https://www.youtube.com/@VideoProductionAgency\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@VideoProductionAgency</a></p><p>Instagram: <a href=\"https://www.instagram.com/multivision.digital\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/multivision.digital</a></p><p>Video for Manufacturing: <a href=\"https://videoformanufacturing.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://VideoForManufacturing.com</a></p><p><br></p><p><strong>Muhami Matters</strong> is hosted by <strong>Chris Adams</strong>, Founder of Muhami and CJA Consulting.</p><p>Muhami: <a href=\"https://muhami.ae/muhami-matters/\" rel=\"noopener noreferrer\" target=\"_blank\">https://muhami.ae/muhami-matters/</a></p><p>CJA Consulting: <a href=\"https://www.cjaconsult.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.cjaconsult.com</a></p><p><br></p><p>#MuhamiMatters #Muhami #CJAConsulting #محامي #VideoMarketing #VideoStrategy #ProfessionalServices #LegalMarketing #ThoughtLeadership</p>","author_name":"Christopher Adams"}