{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/681760f86ac0e5213bb83c46/692176e453b254a53868d7ee?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Hooks, Not Hype: The Biggest Social Media Lie You’ve Been Told","description":"<p>Most professionals have been told the same social media lie. Jacob Scott, Founder of <em>Pint Sized Humour</em>, explains why this misconception holds people back and how a smarter, data-driven approach can transform your visibility and credibility online.</p><p><br></p><p>In this episode of <em>Muhami Matters</em>, Chris Adams and Jacob explore the importance of the first five seconds of any video, why hooks matter more than algorithms, and how professionals can build a strong online presence without chasing trends or gimmicks. They also discuss the role of analytics, SEO, content repurposing, and how to reach the <em>right</em> audience rather than the largest.</p><p><br></p><p><strong>Guest</strong></p><p>Jacob Scott, Founder of Pint Sized Humour</p><p><a href=\"https://www.pintsizedhumour.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.pintsizedhumour.com/</a></p><p><a href=\"https://www.linkedin.com/in/jacobscott-socialmedia/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/jacobscott-socialmedia/</a></p><p><br></p><p><strong>Host</strong></p><p>Chris Adams</p><p><a href=\"https://www.linkedin.com/in/chrisadamsdxb/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.linkedin.com/in/chrisadamsdxb/</a></p><p><strong>Muhami</strong></p><p><a href=\"https://muhami.ae/muhami-matters/\" rel=\"noopener noreferrer\" target=\"_blank\">https://muhami.ae/muhami-matters/</a></p>","author_name":"Christopher Adams"}