Discover the proven framework for successful rebranding with brand strategist Shannel Wheeler, author of \"The Brand Restart.\"
In this episode, Shannel shares her 20+ years of design expertise and reveals why most rebrands fail. Learn about The Brand Pie Framework - six essential elements that must align for successful brand transformation: core values, company culture, brand personality, messaging, customer experience, and visual identity.
Perfect for women entrepreneurs, nonprofit leaders, and small business owners ready to realign their brand for growth.
KEY TAKEAWAYS:
- Brand is about perception and telling your truth
- Action beats procrastination in business transformation
- Strategic partnerships amplify impact when values align
- Your business only grows as fast as you do personally
GUEST: Shannel Wheeler is a brand strategist, designer, and author helping companies navigate successful rebrands. She's also co-creator of the Quantum Leap Experience for professional women.
RESOURCES:
Get \"The Brand Restart\": https://thebrandrestart.com/
More episodes: https://beyondsolutions.biz/podcast/
HOST: Dr. Tashana Thompson, CMO & CEO of Beyond Business Solutions
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