Aurelien Guichard grew up right in the heart of perfumery: in Grasse. His father (Jean Guichard) was a famous perfumer and his mother a sculptor. His family grew roses. He did not have your typical upbringing - his was uniquely scented. In this episode I speak with Aurélien about his work as a perfumer and a grower of materials, and how he has turned his hand to create a unique fragrance brand, where he places absolute focus and respect on the raw material.
You can find out more about Matiere Premiere on the brand's website: https://matiere-premiere.com/en
Follow the brand on instagram: https://www.instagram.com/matierepremiereparfums/
Aurélien's emotional connection scents are Lou Lou by Cacharel, L'Eau d'Issey by Issey Miyake, and the scent of roses.
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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/
You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/
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You can also check out my website at https://www.thomasdunckley.com/
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