How important is a perfume's packaging? Is it all really about the juice? In this episode I'm joined by Vincent Villéger, an independent product, retail and packaging designer who has worked with a number of fragrance brands (Givenchy, YSL, Issey Miyake, Ataratma, Lili Bermuda) to create their perfume bottles and packaging. He also worked in house at Burberry for 8 years as Director of Packing Design under the tenure of Christopher Bailey. We talk all about how he has found a niche in the fragrance world and how he works with brands to design and manufacture bottles that represent their brands. It's a fascinating insight into an aspect of fragrance we often don't talk about.
Follow Vincent on instagram: https://www.instagram.com/vv_luxurypackaging/
Find out more about the brand on their website: https://www.villeger.net/
Vincent's emotional connection scent is Portrait of a Lady by Editions de Parfums Frederic Malle
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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/
You can follow me on instagram @makingscentsmakesense: https://www.instagram.com/makingscentsmakesense/
I'm also on TikTok: https://www.tiktok.com/@makingscentsmakesense
You can also check out my website at https://www.thomasdunckley.com/
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