You walk into a supermarket thinking you’re making choices.
You’re not.
This week, writer and journalist Ed Easton and Melt Chocolates founder Andrew Nason pull apart a “normal” shopping basket — crisps, chocolate bars, cereal, sauces… even dog treats — and reveal the illusion of choice behind ultra-processed food.
We trace how a small group of mega-brands quietly covers every aisle, why modern food is designed to be cheap, addictive, and endlessly snackable, and how that connects to the modern health crisis - from obesity and diabetes to heart disease and more.
Because once you see what’s really in your “everyday” food… you can’t unsee it.
And the episode ends on a challenge: the Pringle test.
Can Ed eat one pringle— and stop?
","author_name":"Ed Easton and Andrew Nason"}