Ben Powell-Jones and Thom Gulseven of Strongwatch Studios join Peter Fincham and Jimmy Mulville to reveal what it was really like to work at LADbible when it was booming, why they had to turn down Tom Hanks and whether the UK's proposed social media ban for under-16s can actually work.
In this episode:
•\tWhy they said no to Tom Hanks's agent (and almost turned down Billie Eilish)
•\tHow a £500 video made £80k overnight (and why platform ad revenue can vanish just as fast)
•\tBuilding LADbible's YouTube channel from zero to millions of views
•\tWhy Patreon and direct-to-consumer content is the future of monetisation, from Fin vs History to Time Team
•\tWhy focus groups lie (and what LADbible's data really showed about who was watching Love Island)
•\tHow TV and YouTube are merging, from Rest Is Football's move to Netflix to broadcasters commissioning entire YouTube channels
•\tTheir honest take on the UK's proposed social media ban for under-16s
Have a question or opinion? Leave a comment, find us on socials (@InsidersTVPod), or email us at podcasts@hattrick.com.
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CHAPTERS
00:00 Meet Strongwatch Studios
04:37 Building LADbible's YouTube Empire
09:44 Snubbing Tom Hanks and (almost) Billie Eilish
12:40 Starting a Company in a Constantly Changing Digital World
15:30 Patreon and the Rise of Direct-to-Consumer Content
22:10 Data in Digital versus TV and why Focus Groups Lie
23:07 TV as ‘Secondary Distribution for YouTube’
26:05 Broadcasters Now Commissioning YouTube Channels
33:20 The Social Media Ban for Under-16s
#YouTube #LADbible #SocialMediaBan #StrongwatchStudios #ContentCreator #Patreon #TVPodcast #BritishTV #DigitalMedia #InsidersTVPod #TomHanks #BillieEilish #CreatorEconomy #Streaming #Podcast
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