{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67eaf7e87828ca699c610048/69b7d5c61b5a7dfbdf48be41?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 67: You Know You're Elite, But Your Client Doesn't See It","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67eaf7e87828ca699c610048/1773655476060-ff367a50-61cd-4d70-aea0-adc763dfbd50.jpeg?height=200","description":"<p>Feeling stuck on pricing?&nbsp;</p><p><br></p><p>In this episode Heather pulls no punches, telling bridal beauty pros they’re usually not overpriced, they’re under-positioned. She breaks down how clear branding, confident communication, structured onboarding, and social proof turn a number into perceived value, and shares real examples from her own business when she raised prices and kept bookings booming.</p><p><br></p><p><strong>Tune in for practical tactics;&nbsp;</strong></p><ul><li>what to say in inquiries</li><li>how to present quotes</li><li>and why showing process and authority matters more than adding fluff perks&nbsp;</li></ul><p><br></p><p>If you’re ready to stop underselling yourself and start booking the clients who actually see your worth, this episode is your blueprint.</p><p><br></p><p><strong>We talk about:</strong></p><ul><li>Positioning vs Pricing: clients often under-position themselves; price isn’t the problem, perceived value is.</li><li>Brand Clarity &amp; Niche: define who you are and who you serve (bridal, blonding, etc.) to attract the right clients.</li><li>Confident Communication &amp; Inquiry Flow:&nbsp;clear, confident responses, quoting, and follow-up convert inquiries to bookings.</li><li>Structured Onboarding &amp; Systems: polished booking, confirmations, and handoffs create a high-end client experience.</li><li>Social Proof &amp; Authority: testimonials, reviews, and visible expertise build trust and justify higher prices.</li></ul><p><br></p><p><strong>How to Connect with Heather:</strong></p><p>Follow Heather on Instagram: <a href=\"https://www.instagram.com/iamheatherdick/\" rel=\"noopener noreferrer\" target=\"_blank\">@iamheatherdick</a></p><p>Website &amp; Resources: <a href=\"https://www.theexpansioncode.ca/\" rel=\"noopener noreferrer\" target=\"_blank\">www.theexpansioncode.ca</a></p><p><em>Check out Heather’s consulting packages, free resources, and strategy sessions on her website.</em></p><p><br></p><p><strong>Podcast Sponsor: Blush Artistry</strong></p><p>This episode is proudly sponsored by <strong>Blush Artist, your one-stop beauty haven</strong> for hair, makeup, nails, massage, medispa, and now<strong> private fitness and wellness services. </strong>Whether you need <strong>a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush</strong> has you covered.</p><p>Book your appointment at: <a href=\"http://www.blush-artistry.ca\" rel=\"noopener noreferrer\" target=\"_blank\">www.blush-artistry.ca</a></p><p>Follow Blush on Instagram: <a href=\"https://www.instagram.com/blushartistrymua/\" rel=\"noopener noreferrer\" target=\"_blank\">@blushartistrymua</a></p><p><br></p><p><strong>Don't Forget to Subscribe &amp; Review!</strong></p><p><br></p><p><strong>Follow the podcast</strong> so you never miss an episode.</p><p><strong>Leave a review</strong>, it seriously helps!</p><p><strong>Share this episode</strong> with a friend who needs social media clarity.</p><p><strong>Check out our giveaways</strong> details are always in the show notes &amp; on Instagram!</p><p><br></p><p>Catch our full episodes on YouTube: h<a href=\"https://www.youtube.com/@TheExpansionCode-HeatherDick\" rel=\"noopener noreferrer\" target=\"_blank\">ttps://www.youtube.com/@TheExpansionCode-HeatherDick</a></p><p><br></p><p>Podcast Artwork created by Lucas Seaward: www.360design.ca</p>","author_name":"Heather Dick"}