{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67eaf7e87828ca699c610048/69b14233bba705d7aa0955a2?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 65: Facebook & Instagram Ads That Work with Stephanie Mitchell","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67eaf7e87828ca699c610048/1773224404007-1f10590d-ceb1-4e47-80fe-77652141448f.jpeg?height=200","description":"<p>In this episode, Heather chats with Facebook &amp; Instagram ads expert <strong>Stephanie Mitchell </strong>about how beauty pros, especially bridal hair and makeup artists, can turn slow seasons into sold-out calendars. Stephanie breaks down creating irresistible packages, writing client-focused ad copy, and using video reels (not flyers) to attract brides, plus why testing multiple creatives and clear offers beat vague \"brand awareness\" campaigns.</p><p><br></p><p>They also unpack the power of email marketing, practical ways to gather real client language for ads, and useful quick-start ad tactics.</p><p><br></p><p>Tune in for actionable ideas, bundle and pricing tips, and a peek at Stephanie’s Ad Lab for hands-on ad support.</p><p><br></p><p><strong>We talk about:</strong></p><ul><li>Creating irresistible, time-limited bridal packages/offers</li><li>Facebook/Instagram ad strategy focused on booking clients (not brand awareness) and messenger/landing page funnels</li><li>Ad creative best practices</li><li>Email marketing and nurture sequences to retain clients and convert course/webinar leads</li><li>Gathering real client language and using AI tools wisely to craft authentic ad copy</li></ul><p><br></p><p><strong>How to Connect with Stephanie Mitchell:</strong></p><p>Instagram: <a href=\"https://www.instagram.com/stephaniemitchellmarketing/\" rel=\"noopener noreferrer\" target=\"_blank\">@stephaniemitchellmarketing</a></p><p>Website &amp; Resources: <a href=\"https://www.joinadlab.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.joinadlab.com/</a></p><p><strong><em>Get 50% off of her course if you enrol right now</em></strong></p><p><br></p><p><strong>How to Connect with Heather:</strong></p><p>Follow Heather on Instagram: <a href=\"https://www.instagram.com/iamheatherdick/\" rel=\"noopener noreferrer\" target=\"_blank\">@iamheatherdick</a></p><p>Website &amp; Resources: <a href=\"https://www.theexpansioncode.ca/\" rel=\"noopener noreferrer\" target=\"_blank\">www.theexpansioncode.ca</a></p><p><em>Check out Heather’s consulting packages, free resources, and strategy sessions on her website.</em></p><p><br></p><p><strong>Podcast Sponsor: Blush Artistry</strong></p><p>This episode is proudly sponsored by <strong>Blush Artist, your one-stop beauty haven</strong> for hair, makeup, nails, massage, medispa, and now <strong>private fitness and wellness services</strong>. Whether you need <strong>a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush </strong>has you covered.</p><p>Book your appointment at: <a href=\"http://www.blush-artistry.ca\" rel=\"noopener noreferrer\" target=\"_blank\">www.blush-artistry.ca</a></p><p>Follow Blush on Instagram: <a href=\"https://www.instagram.com/blushartistrymua/\" rel=\"noopener noreferrer\" target=\"_blank\">@blushartistrymua</a></p><p><br></p><p><strong>Don't Forget to Subscribe &amp; Review!</strong></p><p><br></p><p><strong>Follow the podcast </strong>so you never miss an episode.</p><p><strong>Leave a review</strong>, it seriously helps!</p><p><strong>Share this episode </strong>with a friend who needs social media clarity.</p><p><strong>Check out our giveaways </strong>details are always in the show notes &amp; on Instagram!</p><p><br></p><p>Catch our full episodes on YouTube: <a href=\"https://www.youtube.com/@TheExpansionCode-HeatherDick\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@TheExpansionCode-HeatherDick</a></p><p><br></p><p>Podcast Artwork created by Lucas Seaward: www.360design.ca</p>","author_name":"Heather Dick"}