{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67eaf7e87828ca699c610048/6995b7d6435569254bcdccdc?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 63: Boost Bookings Without Going Viral: Practical Social Media for Beauty Pros","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67eaf7e87828ca699c610048/1771419272535-193c9e5a-df13-47de-bd9e-0954c21eab39.jpeg?height=200","description":"<p>Think brides still book off referrals? Think again.&nbsp;</p><p><br></p><p>In this episode Heather pulls back the curtain on how brides are now choosing hair and makeup artists by stalking Instagram, and what that means for your bookings, pricing, and reputation. She shares real stories from running Blush since 2007, a game-changing seminar takeaways, and quick strategies that actually move the needle.</p><p><br></p><p>Tune in to learn how to craft simple branding pillars, post without losing your soul (yes, you can skip the viral dances), and turn social proof into clients who request you by name.</p><p><br></p><p><strong>We talk about:</strong></p><ul><li>Shift from referrals to social-media-driven bookings</li><li>Branding and content pillars to attract ideal clients</li><li>Consistency and systems for posting</li><li>Using social proof (portfolio, reviews, behind-the-scenes) to build trust</li><li>Practical alternatives to on-camera content</li></ul><p><br></p><p><strong>How to Connect with Heather:</strong></p><p>Follow Heather on Instagram: <a href=\"https://www.instagram.com/iamheatherdick/\" rel=\"noopener noreferrer\" target=\"_blank\">@iamheatherdick</a></p><p>Website &amp; Resources: <a href=\"https://www.theexpansioncode.ca/\" rel=\"noopener noreferrer\" target=\"_blank\">www.theexpansioncode.ca</a></p><p><em>Check out Heather’s consulting packages, free resources, and strategy sessions on her website.</em></p><p><br></p><p><strong>Podcast Sponsor: Blush Artistry</strong></p><p>This episode is proudly sponsored by <strong>Blush Artist, your one-stop beauty haven </strong>for hair, makeup, nails, massage, medispa, and now <strong>private fitness and wellness services.</strong> Whether you need <strong>a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush</strong> has you covered.</p><p>Book your appointment at: <a href=\"http://www.blush-artistry.ca\" rel=\"noopener noreferrer\" target=\"_blank\">www.blush-artistry.ca</a></p><p>Follow Blush on Instagram: @<a href=\"https://www.instagram.com/blushartistrymua/\" rel=\"noopener noreferrer\" target=\"_blank\">blushartistrymua</a></p><p><br></p><p><strong>Don't Forget to Subscribe &amp; Review!</strong></p><p><br></p><p><strong>Follow the podcast </strong>so you never miss an episode.</p><p><strong>Leave a review,</strong> it seriously helps!</p><p><strong>Share this episode</strong> with a friend who needs social media clarity.</p><p><strong>Check out our giveaways</strong> details are always in the show notes &amp; on Instagram!</p><p><br></p><p>Catch our full episodes on YouTube: <a href=\"https://www.youtube.com/@TheExpansionCode-HeatherDick\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@TheExpansionCode-HeatherDick</a></p><p><br></p><p>Podcast Artwork created by Lucas Seaward: www.360design.ca</p>","author_name":"Heather Dick"}