{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67eaf7e87828ca699c610048/6851570568b0c25e388ed906?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 29: Host Events That Actually Grow Your Business, Without Breaking the Bank with Jen Kinal","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67eaf7e87828ca699c610048/1751967878024-c326c659-94ab-4300-81e8-deee707e3854.jpeg?height=200","description":"<h2><strong>Episode Summary:</strong></h2><p>In this episode of <em>The Expansion Code,</em> host Heather Dick interviews Jen Kinal, an Event Strategist and Social Media Marketing expert, about leveraging events for business growth. Jen emphasizes the importance of hosting events with a specific target goal in mind, such as customer appreciation, education, or community building.</p><p><br></p><h2><strong>We talk about:</strong></h2><ul><li>General discussion of events, their purpose, and how they can benefit businesses.</li><li>Specific strategies and tips for hosting effective and budget-friendly customer appreciation events.</li><li>Utilizing events as a platform for educating customers and showcasing expertise.</li><li>Partnering with other businesses to expand reach and build relationships.</li><li>The benefits of hosting recurring annual events and how to keep them fresh.</li><li>Managing costs, determining ticket prices, and prioritizing spending.</li></ul><p><br></p><p><strong>Connect with Jen Kinal:</strong></p><p>Website: <a href=\"https://jenkinal.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://jenkinal.com/</a></p><p>Instagram: <a href=\"https://www.instagram.com/jenkinal/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.instagram.com/jenkinal/</a></p><p><br></p><p><strong>Books &amp; Resources:</strong></p><p>Unreasonable Hospitality by Will Guidara</p><p><br></p><p><strong>How to Connect with Heather:</strong></p><p>Follow Heather on Instagram: <a href=\"https://www.instagram.com/iamheatherdick/\" rel=\"noopener noreferrer\" target=\"_blank\">@iamheatherdick</a></p><p>Follow The Expansion Code Podcast: <a href=\"https://www.instagram.com/theexpansioncode/\" rel=\"noopener noreferrer\" target=\"_blank\">@theexpansioncode</a></p><p>Website &amp; Resources: <a href=\"https://www.theexpansioncode.ca/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.theexpansioncode.ca/</a></p><p><em>Check out Heather's consulting packages, free resources, and strategy sessions on her website.</em></p><p><br></p><p><strong>Podcast Sponsor: Blush Artistry</strong></p><p>This episode is proudly sponsored by <strong>Blush Artistry, your one-stop beauty haven</strong> for hair, makeup, nails, massage, medispa, and now <strong>private fitness and wellness services</strong>. Whether you need <strong>a killer balayage, a confidence-boosting facial, or a moment of self-care, Blush</strong> has you covered.</p><p>Book your appointment at: <a href=\"http://www.blush-artistry.ca\" rel=\"noopener noreferrer\" target=\"_blank\">http://www.blush-artistry.ca</a></p><p>Follow Blush on Instagram: <a href=\"https://www.instagram.com/blushartistrymua/\" rel=\"noopener noreferrer\" target=\"_blank\">@blushartistrymua</a></p><p><br></p><p><strong>Don't Forget to Subscribe &amp; Review!</strong></p><p><strong>Follow the podcast </strong>so you never miss an episode.</p><p><strong>Leave a review</strong> it seriously helps!</p><p><strong>Share this episode </strong>with a friend who needs social media clarity.</p><p><strong>Check out our giveaways details</strong> are always in the show notes &amp; on Instagram!</p><p><br></p><p>Catch our full episodes on YouTube: <a href=\"https://www.youtube.com/@TheExpansionCode-HeatherDick\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/@TheExpansionCode-HeatherDick</a></p><p><br></p><p>Podcast Artwork created by Lucas Seaward: www.360design.ca</p>","author_name":"Heather Dick"}