{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"Nick Jefferson","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67ea5eda506c6c628cd59755/1749646032814-f4df5497-78d3-4c8b-9a54-85b2b51b67dd.jpeg?height=200","description":"

\"Taking back control\" of our food with Nick Jefferson:

 

In this week's episode, I'm walking and talking to the engaging and amusing Nick Jefferson.

 

Nick came onto my radar through LinkedIn after posting a very alarming article which connected the levels of anti-depressants in river water to the mental health of salmon. From there on out, I was hooked on Nick’s extremely illuminating, and sometimes provocative, posts (I don’t think he'd mind me saying that)!

 

By no means is Nick just a keyboard warrior, spending his time highlighting how broken our food system is. Nick has created a solution to help everyday shoppers reconnect with high quality produce and, if not more importantly, put the producers, be they farmers, fishermen or fisherwomen, back in the driver's seat.

 

Along with his co-founder Ella, Nick launched Wylde Market back in 2023 and it's been growing a dedicated following ever since. Wylde Market serves as an online platform that brings the best of local markets to the masses. Or as Nick would say, Wylde is a rebellion against big food and a celebration of Selon le Marché (according to the market).

 

I really enjoyed talking to Nick as we wandered around the beautiful Kew Gardens and as a user of Wylde Market myself, I can say from experience how fantastic it is. I hope you enjoy listening. 


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Show notes:

Wylde Market

Petition to put food and farming on the nation curriculum

Dark Matter - Dr James Kinross


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Contact the show:


","author_name":"Harry Farnsworth"}