{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67dd716277bf8b899e5bffda/6a50e3ed27ee4c7ac0288c52?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Secret to Selling Without Selling","description":"<p>This week on An Unorthodox CEO, Steve is joined by Tony White, Managing Director of Bonners Music.</p><p><br></p><p>Listen as they chat about all things, business, Tony's journey to Managing Director and what they think the secret to selling is... </p><p><br></p><p>00:00 Intro</p><p>01:02 How Tony &amp; Steve met</p><p>02:15 How fate landed Tony work experience at Bonners Music</p><p>06:00 Working full time in the Bonners shop</p><p>07:30 Creating a database &amp; holding trade shows</p><p>09:00 Instrument progression is very different now</p><p>10:45 Tonys first taste of sales</p><p>13:45 Key to selling</p><p>14:38 Sticking to your purpose when choosing products</p><p>16:30 Balancing customer needs</p><p>20:19 Creating a welcoming environment in store</p><p>23:04 Education is so important in every industry</p><p>25:30 Why Tony started his YouTube channel</p><p>29:00 How Tony became the owner of Bonners</p><p>33:00 The first changes they made after taking over</p><p>36:00 The joy of opening new shops</p><p>36:00 The internet &amp; websites</p><p>38:50 Warehouse &amp; website mistakes</p><p>42:00 The way consumers buy has changed</p><p>44:00 Targets &amp; juggling with brands</p><p>47:00 Opening new stores</p><p>50:00 The post pandemic changes</p><p>54:30 How the stores &amp; website work together</p><p>56:40 Deciding to improve rather than expand</p><p>58:50 Did Tony ever want to be a musician</p><p>1:03:17 Most challenging part of business journey</p><p>1:06:07 Quickfire Questions</p>","author_name":"Sussex Beds"}