{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67dbdcce782fc3c7c6b120c0/6a71292962888a8235cf31bf?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Vanya Insull - VJ Cooks | Building one of New Zealand's best known food platforms","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67dbdcce782fc3c7c6b120c0/1785799828292-609c0e25-8c4a-4d85-80ae-cc4789a0b5cc.jpeg?height=200","description":"<p>EPISODE 112: Vanya Insull started <a href=\"https://vjcooks.com/\" rel=\"noopener noreferrer\" target=\"_blank\">VJ Cooks</a> in 2016 with a Facebook page sharing videos of what she was cooking for her own family. Ten years later, it's a website with 800+ recipes, a meal planning app (<a href=\"https://cookplan-app.vjcooks.com/main\" rel=\"noopener noreferrer\" target=\"_blank\">CookPlan</a>), three cookbooks (with a fourth on the way), and a social media following approaching a million people. 🍴</p><p>&nbsp;</p><p>In this episode, Vanya takes us through the whole journey, from those first Facebook videos through to the systems, the team, and the decisions that turned a passion project into a genuine business.</p><p>&nbsp;</p><p>We talk about:</p><p>🧾 &nbsp;The workflow and checklists that keep it all running</p><p>📅 &nbsp;Planning around the school term</p><p>📱 &nbsp;Content planning and social media - sooooo much insight!</p><p>🤝 &nbsp;Outsourcing early, even before you feel ready</p><p>🍰 &nbsp;Choosing collaboration over competition with other creators</p><p>&nbsp;</p><p>Vanya is warm, funny and an open book. I got so much out of this episode and I know you will too.</p><p>&nbsp;</p>","author_name":"Catie Dawson | Super Creative"}