Recorded with a live audience in the SR offices, Sarah Gabillia is a creator and influencer strategist with experience working both agency and client-side, including leading influencer strategy for global beauty brands. Her career spans large-scale creator campaigns, brand partnerships, performance strategy and navigating the realities of a fast-moving, highly saturated space.
In this episode, she breaks down how the creator economy works today, why brands often misunderstand creative freedom, and what creators need to know about value, usage and long-term partnerships. Sarah also shares what defines successful creators heading into 2026, why metrics alone don’t tell the full story, and how consistency and authenticity underpin sustainable careers.