{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67d119d61842c480a19b96bf/69b8bd3d559de2c6345c571b?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"QUICK WINS: How to Know If a Marketing Trend Is Worth Your Time","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67d119d61842c480a19b96bf/1773715389249-9984499c-c25d-4bff-a53a-80c14e936330.jpeg?height=200","description":"<p>Micro communities, AI-generated content, interactive emails… new marketing trends appear all the time.</p><p><br></p><p>They look exciting, promise growth and they often make you wonder if you’re missing something.</p><p>But not every trend deserves your time.</p><p><br></p><p>In this <strong>A.B.O. Quick Wins</strong> episode, I share <strong>three simple questions founders can use to decide whether a marketing trend is actually worth exploring.</strong></p><p><br></p><p>I talk about:</p><ul><li>Your audience’s attention matters more than the trend itself</li><li>How trends should amplify your strengths, not create new ones</li><li>Testing small to evaluate new marketing ideas</li></ul><p><br></p><p>Marketing trends can be useful but only if they align with your audience, your strengths and your capacity to execute consistently.</p><p><br></p><p>Timestamps:</p><p>(00:13) Which trends should you follow?</p><p>(00:31) Where is your audience's attention?</p><p>(01:02) Does a trend match your strength?</p><p>(01:34) Can you test it small before scaling?</p><p>(01:58) Conclusion</p><p><br></p><p><a href=\"https://www.linkedin.com/in/carmen-salameh-705059b1/\" rel=\"noopener noreferrer\" target=\"_blank\">Follow me on LinkedIn</a> and <a href=\"https://www.instagram.com/abo.pod/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a> for more tips and behind-the-scenes!</p>","author_name":"Carmen Salameh"}