{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67d05da947983512284e0d20/6a204e2c3ab59ca4e2b4eab6?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The search mistakes costing dealers sales (and how to fix them)","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67d05da947983512284e0d20/1780502023960-680cb350-078d-4cee-bb06-b3c951e4164c.jpeg?height=200","description":"<p>Recorded live from BrightonSEO, this episode of Drivetime features one of the most recognisable voices in search: Greg Gifford.</p><p><br></p><p>With a career rooted in automotive and SEO, Greg shares unfiltered insight into how digital marketing is evolving – and where dealerships are still getting it wrong.</p><p>From breaking down the myths around AI and search, to explaining why traffic and rankings don’t equal results, this is a no-nonsense conversation about what really drives performance in aftersales and vehicle sales today.</p><p><br></p><p><strong><em>Drivetime is the global auto tech podcast powered by Keyloop.</em></strong></p>","author_name":"Keyloop Podcast"}