{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"The automotive future, AI disruption, & championing diversity ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67d05da947983512284e0d20/1767883211269-e1571753-ddb4-4a63-8bfa-ff4c4d6d125b.jpeg?height=200","description":"

We’re kicking off season 2 of Drivetime by taking a look at the future of automotive media, Ai disruption and the importance of championing diversity. 

 

Jacqui sits down with Rachael Prasher, the powerhouse behind Haymarket’s leading automotive brands, including Autocar and What Car. Rachael shares her incredible 32-year journey in media, her pivotal role in shaping automotive publishing, and how Haymarket doubled down on automotive as a strategic bet. 

 

Topics include: 

 

• The evolution of automotive media, from classified ads to digital-first strategies 

• How search behaviour is changing and why trust matters more than ever 

• Why quality journalism is non-negotiable in a disrupted world 

• What car buyers are really looking at online and how new brands are shaking up the market. 

• A peek inside initiatives like Autocar Great Women and Drivers of Change 

 

If you want to understand how automotive media is adapting to AI, what consumers really care about, and how diversity is shaping the future of the industry, this episode is packed with insights you won’t want to miss.  

 

Drivetime is the global auto tech podcast powered by Keyloop. 

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