{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67d05da947983512284e0d20/684a06fa1a37473f7d257135?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The emotional decisions driving EV adoption","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/67d05da947983512284e0d20/1749681754652-41f9e4fe-e640-46cc-94d6-47e45d2124b1.jpeg?height=200","description":"<p>In this episode of&nbsp;<em>Drivetime</em>, Rebecca Day, founder of She’s Electric, joins us to explore the emotional side of EV adoption.</p><p><br></p><p>We discuss why customers need to experience an EV before they buy one, and how important it is to acknowledge the emotional connection people have with their cars. </p><p><br></p><p>From the thrill of driving to the reassurance of reliability, EVs are more than just a rational purchase decision.</p><p><br></p><p>Rebecca shares how live, in-person events can spark that emotional connection and why OEMs and retailers should embrace these experiences to bring EVs to life in a fun, accessible way.</p><p><br></p><p>Tune in to discover how retailers can meet customers where they are—balancing emotion with logic—to drive true engagement in the electric future.</p><p><br></p><p><strong><img src=\"https://fonts.gstatic.com/s/e/notoemoji/16.0/1f50c/72.png\">&nbsp;Topics covered:</strong></p><ul><li>Why experience is essential to EV adoption</li><li>Emotional vs. logical car buying</li><li>How events can bring the EV story to life</li><li>The role of retailers and OEMs in shaping connected customer experiences</li></ul><p><br></p><p><strong>Subscribe now</strong>&nbsp;and join us for a ride through the dynamic world of automotive innovation.</p>","author_name":"Keyloop Podcast"}