{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67ced37404bbfb91401dba30/6a29729b9068bf04086d09ce?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The marketing skills gap (pt. 2)","description":"<p>In this second part of our conversation with Jan Montwill, Global Media Strategist at H&amp;M, Precis' CMO Stefania Casciari Carter tackles the question underneath all the AI anxiety: did marketing teams ever really build the foundations that make automation useful in the first place?</p><p>Haven't seen Part 1 yet? Catch it here: <a href=\"https://www.youtube.com/watch?v=IxxOGstNXs4\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.youtube.com/watch?v=IxxOGstNXs4</a>&nbsp;</p><p><br></p><p>In this episode, we dive deep into:</p><ul><li>The marketing skills gap: why the deskilling of the industry happened long before AI arrived and why automation is just making it impossible to ignore</li><li>Marketing fundamentals in the age of AI: why the four P's (Product, Price, Place and Promotion) are still the only strategic framework the algorithm can't replicate</li><li>AEO vs SEO: why 90% of agentic search optimisation is just good SEO, and why the brands with strong organic foundations, PR relationships and YouTube presence are already ahead</li><li>The future of agencies: what Jan expects from agency partners in the AI era and why the ones evolving are thriving while the ones clinging to old models are struggling</li></ul><p><br></p><p>📩 Get the bonus content&nbsp;</p><p>We asked Jan what agencies can learn from their clients and what clients can learn from their agencies. His answer on briefing might be the most useful thing in this episode. Subscribe to the newsletter to read it: <a href=\"https://www.precis.com/resources#newsletter\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.precis.com/resources#newsletter</a>&nbsp;</p><p><br></p><p>📚 Read the recap of this episode: https://bit.ly/4xjGK4f </p><p><br></p><p>Chapters:&nbsp;</p><p>00:00 The AI Revolution in Marketing</p><p>03:23 Evolving Roles of Media Specialists</p><p>07:02 Control in an Automated World</p><p>09:03 The Importance of Marketing Fundamentals</p><p>11:26 Upskilling Marketers</p><p>14:20 AI's Impact on SEO and AEO</p><p>18:05 The Role of Agencies in the AI Era</p><p>22:52 Rapid Fire Round: Insights and Recommendations</p>","author_name":"Precis Digital"}