{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/67ced37404bbfb91401dba30/6a0eaca53bbd73b46e302367?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The gap between platform data and business results (pt. 1)","description":"<p>In this episode of Connecting the dots, Precis' CMO Stefania Casciari Carter sits down with Jan Montwill, Global Media Strategist at H&amp;M, to look under the hood of media execution at one of Europe's largest retailers.</p><p><br></p><p>In this first part of the episode, we dive deep into:</p><p><br></p><ul><li><strong>The platform paradox:</strong> why following platform best practices blindly means you are prioritising their user retention and revenue over your own business growth.</li><li><strong>The creative ad fatigue myth:</strong> why marketers refresh assets far too often, and why shifting budget from endless variations into working media behind a single strong creative yields much higher returns.</li><li><strong>Measurement as an operating system:</strong> how H&amp;M uses marketing mix modelling (MMM) and regression-based attribution (RBA) to build a holistic picture that aligns internal teams and satisfies the CFO.</li><li><strong>Scaling enterprise logic for mid-size brands:</strong> how advertisers without massive budgets can leverage their agency as a golden ticket to access advanced econometric models and platform partnerships.</li></ul><p><br></p><p><strong>📩 Get the bonus content! </strong>We asked Jan a bonus question about moving past vanity metrics to measure true contribution to business outcomes. Subscribe to the newsletter to read his answer: https://www.precis.com/resources#newsletter</p><p><br></p><p>Read the recap of this episode here: <a href=\"https://bit.ly/4fwtuTt\" rel=\"noopener noreferrer\" target=\"_blank\">https://bit.ly/4fwtuTt</a></p>","author_name":"Precis Digital"}