{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"","title":"LinkedIn thought leadership (even in the age of AI)","description":"

Still unsure how to build your personal brand on LinkedIn โ€” especially in the AI era?


In this episode of Connecting the Dots, we dive into thought leadership on LinkedIn. Our guests explore personal branding, the role of AI, and how internal creator programmes can drive serious commercial impact.


๐ŸŽ™๏ธ David Blinov, CEO at Precis Finland and founder of The F Company

๐ŸŽ™๏ธ Gรถran Hellman, Head of Nordics at LinkedIn Marketing Solutions

๐ŸŽ™๏ธ Stefania Casciari Carter, CMO at Precis


Takeaways



Chapters


00:00 Introduction to the Podcast and Guests

00:32 Building a Personal Brand on LinkedIn

03:42 The Role of AI in Content Creation

06:34 Authenticity and Vulnerability in Personal Branding

09:18 The Impact of Video Content on Engagement

12:11 Navigating the Challenges of Content Creation

15:12 The Importance of Personal Experience in Branding

18:05 Business Impact of Personal Branding on LinkedIn

23:12 Building Thought Leadership Programs

26:15 Engagement and Motivation in Programs

29:22 Internal vs. External Creator Programs

31:32 Measuring Success in Thought Leadership

33:55 Getting CEOs Involved on LinkedIn

38:04 B2B vs. B2C on LinkedIn

41:32 Quickfire Tips for Content Creation


Subscribe to our newsletter to get exclusive, bonus content from our guests: http://bit.ly/3W2Nty5

","author_name":"Precis Digital"}