Honey & Co founders Sarit Packer and Itamar Srulovich join us for a brilliant, chaotic and deeply honest conversation about food, marriage, restaurants, reinvention and the realities of building one of London’s best-loved hospitality groups.
From opening the original Honey & Co in 2012 without proper recipes, to turning family cooking, Middle Eastern flavours and sheer instinct into a restaurant empire spanning delis, restaurants, cookbooks, classes and podcasts, they tell the story of how it all began — and how it nearly broke them.
We get into the rebirth of Honey & Smoke, the closure of the deli, floods, wine, tablecloths, growing older with your customers, why London restaurants are having to change, and how they’ve built a business around care, quality and the refusal to cut corners.
Plus: childhood food memories in Israel, Ottolenghi, brutal old-school kitchens, the second-site nightmare, Greece, burrata backlash, banana hatred, vomit stories, legendary cheesecake and why hospitality needs to start respecting itself a lot more.
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